- On the afternoon of January 22nd, 2026, Ms. Daphne Zhang, the Consultant & Senior Product Manager of Asian Metal, visited Shanxi Baosheng Yuanhua New Material Co., Ltd., and engaged in discussions with General Manager Junkang Ji regarding the current historic expansion of the price gap between magnesium and aluminum. This significant development is substantively propelling the substitution of magnesium for aluminum from a technically feasible concept to the threshold of large-scale economic viability. This shift is not merely driven by cost considerations but represents a deepening of the industrial logic of lightweighting in sectors such as automotive, 3C products, and high-end equipment. Baosheng Yuanhua's focus on magnesium alloy die-casting extends beyond capturing the opportunity presented by the price gap; more importantly, through its strategic pivot toward "high-precision die-casting components," the company aims to transform its material cost advantages into structural design benefits and performance premiums for end products. The core competitive barriers for the enterprise are evolving from simple alloy smelting capabilities to integrated die-casting processes, mold design, and synchronous research and development capabilities with major manufacturers.
From left: Daphne Zhang, Junkang Ji
- Shanxi Baosheng Yuanhua is a technology-oriented small and medium-sized enterprise (SME) that integrates the production, processing, technical research and development, and sales of magnesium alloys. Located north of Xincun Village, Wadi Town, Wenxi County, Yuncheng City, the company enjoys convenient transportation. It is adjacent to Xuedian Town, known as the "Town of Medicinal Materials," close to the Beiyuan Expressway, and situated on flat terrain. The surrounding area is also home to multiple logistics companies, providing excellent logistics support services. Established in March 2012 with a registered capital of 5 million RMB, the company covers an area of 40,953.8 m2 (61.4 acres), with a building area of 9,000 m2. Its total assets amount to 81 million RMB, including fixed assets valued at 21.84 million RMB. The company has established six management departments: Administration, Finance, Production, Quality Inspection, Sales, and Safety Inspection. It currently employs 59 staff, including 12 technical professionals, accounting for over 20% of the workforce. Over the years, the company's annual output value has consistently ranged between 70 million and 100 million RMB, with annual profits and taxes reaching over one million RMB.
- Shanxi Baosheng Yuanhua has long followed and utilized the price information from Asian Metal as a benchmark for procurement and sales pricing, highly commending its timely, rigorous, and objective market reporting. Furthermore, the company recognizes the value of the various Magnesium Industry Summits organized by Asian Metal and will actively participate in the 14th Magnesium Summit scheduled to be held in Chengdu, China on April 16–17th, 2026.
